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Thursday, 7 July 2005
TAFIBRA - New image and iberian collection for furniture and decoration
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Tafibra, the Sonae Indústria brand for the production and sale of wood based products in the Iberian Península, presented its new visual identity and product range in Madrid and Porto, marked by a clear positioning in the decoration and design segments, and strengthening at the same time its furniture solutions.
The Tafibra brand, the same across the whole Iberian Peninsula, has as its slogan "We create your environment" (in Portuguese "criamos o seu ambiente" and in Spanish "creamos tu entorno"), that aims to represent the most significant values of the company:
INNOVATION – "create" in the sense of innovating, developing;
MAJOR INDUSTRIAL COMPANY – "create" in the sense of producing;
ECO-EFFICIENCY – "environment" in the sense of the company's environmental and social concerns;
DESIGN AND DECORATION – "environment" given the importance, spread and impact of wood based panels in those environments that surround the house, the office, everywhere.
The new identity presents a modern and attractive image, also evident in the new product logos that the company is commercialising that contribute towards the consistence and coherence of this strategy.
The presentation of the image took place on 30 June in the Palácio Municipal de Congresos in Madrid, and on 6 July in the Serralves Foundation in Porto. The events were very well attended particularly by businessmen from the furniture and construction sectors, architects, interior designers and decorators.
As noted above, these events were also the opportunity to present the new Tafibra product range, which include new proposals for Iberia in the melamine, wood veneer and HPL product ranges. The new products are noteworthy for their quality and being up to date, perfectly in line with the most recent European market trends in furniture and decoration. One of the most appreciated features of the new collection was that the proposals complemented each other, allowing integrated solutions to be built.
The way in which the collection was presented was also one of the high points of these events. Taking advantage of its market leader status, Tafibra presented a spectacular catalogue which was modern, complete and practical, from which a potential customer can find all the information he needs concerning products, specifications, complements, service levels, quantities etc.
Attendees at the events were unanimous in their satisfaction at the clarity and quality of the messages transmitted and in recognising the importance of the repositioning of Tafibra to continue to develop its influence and coverage of the furniture and decoration sectors on the Iberian Peninsula.
Tafibra product offers can also be seen on its new website www.tafibra.com where you can quickly and conveniently access all information concerning the products, understand their characteristics, request samples and catalogues: in other words, surf in a world of attractive, modern and natural solutions to enrich the areas in which we live.
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