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Thursday, 1 August 2002 Sonae Indústria unifies its commercial structure in Portugal  back At the beginning of July, Sonae Tafibra launched its “Campaign 1”, to inform the domestic market that from now on they centralise the marketing and sales in Portugal of all of Sonae Indústria’s vast range of products. It may be recalled that, so far, Sonae Tafibra was commercialised the wood-based products (boards) produced by Sonae Indústria, while Poliface was responsible for the commercialisation of components (post-forming, flooring, drawers, doors, profiles and kits).
Combining the two former commercial arms of Sonae Indústria into a single organisation will help customers to see the wide variety of products offered by the Company much more easily. The campaign to inform the market about the new situation has the slogan: “One world, a single name”. This campaign has the active support of distributors through the distribution of leaflets describing the full range of Sonae Indústria products that are going to be marketed by Sonae Tafibra. In the meantime, the company has been consolidating a series of marketing actions, which involve the promotion of new products and / or lines. In the first quarter of this year, there was a road show to introduce the new Line 21 and the Lamipan Line to over 250 commercials and administrative of our network of recommended dealers. There also have been other actions, usually called “Xx Weeks”, which are organized to launch new products or introduce changes to product lines. In May there was the “A/B+ Week” (new variant of Lamipan), in June we had the “RW Week” (reconstructed wood veneer, which is an extension of the Lamipan line), and in July there was the “Finishes Week”, which launched a new policy for products coated with melamine paper. It has been changed in order to boost the development of the domestic furniture manufacturers’ market. back |