Founded in 1959 as part of SONAE Group, Sonae Indústria quickly became one of the largest Portuguese manufacturers of wood-based panels. Located in the north of Portugal, the company has undergone an expansion process through a combination of organic growth and acquisitions, and has become one of the industry leaders with business units in Europe, North America and South Africa and a wide variety of products for the furniture, construction and decoration industries aiming to improve people’s lives.
In May 2016, Sonae Indústria completed a partnership with Arauco, a company with headquarters in Chile and one of the largest producers of forest resources. As a result of this strategic partnership, Sonae Indústria holds a shareholding of 50% in Sonae Arauco.
Additionally, Sonae Indústria retained the full ownership of the wood-based panels business in North America, operated by Tafisa Canada, of the Laminates & Components business and some real estate assets in Europe.
Wood-based panels are valuable alternatives to solid wood with clear advantages such as a more efficient use of raw materials and more flexibility, which in contrast to solid wood, allows for the production of tailor-made sizes that can be adapted to the customer needs. Wood-based panels are replacing solid wood in an increasing number of applications.
Our typical assortment of raw products comprises PB (Particleboard), MDF (Medium Density Fibreboard) and OSB (Oriented Strand Board) which are suitable for general applications in furniture and construction industries. Furthermore, we have a strong range of value added products, mainly melamine products, veneer faced, laminates and flooring for decorative solutions.
Partnership with Arauco
Sonae Arauco combines two strong, reputable and well-established companies in the sector (Sonae Indústria and Arauco). The strengths of each shareholder will help to build a stronger company, which aims to be a reference player in Europe and South Africa. Together, Sonae Indústria and Sonae Arauco have an installed production capacity of just over 5 million m3, with world-class assets and state-of-the-art technology.
North American Business
Sonae Indústria is present in North America through its subsidiary Tafisa Canada. The plant is located in Lac-Mégantic, in the Province of Québec, Canada and it is the largest particleboard and melamine production plant in North America and one of the largest in the world. The plant has an annual PB production capacity of 910,000m3, which represents an equivalent to 45,000 panels produced per day. Over the past 20 years, the company has invested more than 400 million Canadian dollars to ensure continuous process improvements, making it the most modern particleboard production facility in North America.
The company is a renowned leader in terms of design, which is achieved through a dynamic development process influenced by the market trends and adapted to the North American taste. Products are constantly being reshaped, as proved by the 14 decorative products collections launched since 1992. In the beginning of 2016, the company invested on a new production line with Embossed In-Register (EIR) capabilities – an industry first! Production started in June 2016, with capacity to produce 2 sizes, 2 sided embossed and in-register texture.
In 2018, Tafisa has presented a unique offer of perfect matching Laminates for the North American decorative MFC collection, with HPL supplied from our plant in Portugal under a new brand SURFORMA®. It is a complete line of laminates (HPL) harmonised to Tafisa's Prelude and Sommet series of decorative panels.
Laminates and Components Business
Sonae Indústria laminates business goes back to 1959, the year of Sonae’s foundation. The industrial activity started with the production of high-pressure decorative laminates. Currently, Sonae Indústria has two laminates and components production facilities in Portugal.
Laminates are designed for general use in very demanding situations of wear and impact. They are an excellent alternative to solid wood and stone applications. The launch of Innovus collection in partnership with Sonae Arauco represented a unique concept under one catalogue with an updated set of decors including compacts, HPL, CPL and worktops.
In 2018, with the purpose of creating its own identity and setting the pace in the production and distribution of laminates and compacts, Sonae Indústria de Revestimentos launched SURFORMA®, a global brand for furniture, construction and interior design industries. SURFORMA® provides solutions which include the use of high-quality materials and a unique design. It combines functionality with flexibility, tradition with innovation. To learn more about the brand click here.
In what concerns Sonae Indústria’s components business, the company has a growing presence in the market through its subsidiary Movelpartes. With a production area of 12,000m2, the company has equipments capable to respond to the various needs of the furniture industry, such as solutions for general and kitchen furniture, storage, profiles and baseboards.
By mid-2017, Movelpartes had two production lines with an average production capacity of approximately 45,000 units per week. In the second half of 2017, a new edging and drilling line was installed, representing an investment of 2.8 million euros, which will allow the company to more than duplicate its production capacity, to significantly reduce the levels of waste and maintenance costs and to improve quality and excellence standards.
Still in 2017, Movelpartes has also renewed its corporate image and visual identity by developing a company logo and website with a modern look in order to reflect the company’s character: solid, global and close to its stakeholders.